Greenbriar Restaurant Holdings, a Dallas-based restaurant development company, strategically selects scalable restaurant concepts in the late-introduction or early-growth stage of their brand life cycle, with the goal of expanding those brands into relevant, under-served markets. Greenbriar currently operates Rusty Taco locations in the North Texas Market, including Dallas, Denton, Hurst, Murphy and two locations in Fort Worth. A location in Burleson is currently under development, with plans for additional Rusty Taco locations throughout Texas.
Greenbriar was established in 2012, selecting Rusty Taco as its inaugural concept to develop after Co-Founder and CEO, Conner Cupit, met Rusty Fenton – the Founder of Rusty Taco. Conner and Rusty established an immediate connection, and in early 2013, Greenbriar and Rusty Taco signed the largest multi-unit development deal in the brand's history. It remains the largest development deal for Rusty Taco to date.