Mackenna Carney is the Brand Activation Specialist at Greenbriar Partners, where she leads social media strategy and in-store brand activations across the company’s diverse portfolio of restaurant concepts. She brings each brand’s story to life through compelling digital content, immersive in-restaurant experiences, and community-driven engagement.

With a strong background in digital marketing and brand storytelling, Mackenna is known for her ability to blend creative vision with performance insights to craft campaigns that resonate across platforms. Her work enhances brand visibility, strengthens guest loyalty, and drives measurable results.

EXPERIENCE
Prior to joining Greenbriar, Mackenna held marketing and communications roles with the American Cancer Society, the Alabama Golf Association, and Capstone Agency, where she served as a Senior Copywriter.

EDUCATION

Mackenna holds a BA with Honors in Public Relations and Communications from The University of Alabama and an MBA from the University of Memphis.