Cupit Management Group (CMG) was founded in 2012 by Conner Cupit with a deep passion for the restaurant industry and a steadfast commitment to partnering with emerging brands to realize their fullest potential. Only a few months after its inception, CMG quickly established Greenbriar Restaurant Holdings as the operating entity for its first restaurant project. In addition to growing our collection of thriving, company-owned restaurant brands, we have now evolved into specialized management consulting, bringing in industry veteran Tommy Lee, Consulting Principal, and Private Equity professional Chris Gladden, CSO, as partners, greatly accelerating our capabilities and scope of services.

In addition to running our own restaurants, Greenbriar has been engaged by investors and owners to provide premier management consulting and development services. With a keen focus on strategic acquisitions, divestitures and expert guidance, the firm works primarily with Private Equity, Family Offices, Strategic and Independent owners to position their portfolios for optimization.

Greenbriar’s success is built on a foundation of quality, integrity, and innovation. Our team of seasoned professionals brings over 100 years of industry knowledge and expertise to every project, working closely with clients to develop tailored strategies that drive success. At Greenbriar Partners, we take immense pride in our proven track record of delivering outstanding results and helping restaurant owners and their brands achieve their full potential.