About

Our
Story

Cupit Management Group (CMG) was founded in 2012 by Conner Cupit with a deep passion for the restaurant industry and a steadfast commitment to partnering with emerging brands to realize their fullest potential. Only a few months after its inception, CMG quickly established Greenbriar Restaurant Holdings as the operating entity for its first restaurant project. The Company has now evolved into Greenbriar Partners, bringing in industry veteran Tommy Lee, CFO, and Private Equity professional Chris Gladden, CSO, as partners, greatly accelerating its capabilities and scope of services. In a very short time, Greenbriar has been engaged by numerous brands to provide premier management consulting and development services, along with its newly added acquisitions division. With a keen focus on strategic acquisitions and expert guidance, the firm is empowering restaurant brands to thrive and grow across a variety of segments within the fast causal space.

Greenbriar’s success is built on a foundation of quality, integrity, and innovation. Our team of seasoned professionals brings a wealth of industry knowledge and expertise to every project, working closely with clients to develop tailored strategies that drive success. At Greenbriar Partners, we take immense pride in our proven track record of delivering outstanding results and helping restaurant companies and their brands achieve their full potential.

Salad bar with various ingredients including cherry tomatoes, chopped green beans, leafy greens, shredded carrots, chopped mushrooms, and small white cheese balls.

Meet the Team

  • A middle-aged man with dark hair, gray beard, wearing glasses and a light blue button-up shirt. He is standing in a modern, well-lit indoor space with large windows and warm lighting.

    Conner Cupit

    Managing Partner and Chief Executive Officer

  • A middle-aged man with gray hair and a slight smile, wearing a light blue button-down shirt, posing in front of a blurred green and white background.

    Tommy Lee

    Partner and Chief Financial Officer

  • A smiling man in a blue suit and white shirt outdoors with a blurred green background.

    Chris Gladden

    Partner and Chief Strategy Officer

  • Professional man in a navy suit and white shirt standing indoors with a blurred background of windows and greenery.

    Jon Soza

    Accounting and Financial Analyst

  • A chef wearing a blue cap, white shirt, and black apron is slicing a fish on a white surface, using gloves.

    Matt Schweitzer

    Culinary Consultant

  • Close-up of a young woman with blonde hair and blue eyes, smiling, wearing a blue turtleneck, outdoors with trees and sunlight in the background.

    Mackenna Carney

    Marketing and Brand Specialist

How can we help?