Portfolio

Practical solutions designed to achieve your goals

At Greenbriar Partners, we prioritize a collaborative approach with our clients to ensure their success in the fast-paced and competitive restaurant industry. Our team of experienced professionals works closely with each client to understand their unique needs and goals, providing tailored management and consulting services to drive growth and profitability. By leveraging our industry expertise and strategic insights, we help our clients navigate challenges, identify opportunities, and achieve sustainable results. Explore our case studies below to see how our approach has delivered tangible outcomes for our valued partners.

Rusty Taco

Rusty Taco
Haystack

Haystack
Roost

Roost
Chicken salad with chopped nuts on a bed of lettuce, served with a pickle, on a white plate at a restaurant named Roast.

  • Ownership engaged Greenbriar in March of 2023 in all overseeing aspects of the business, from operations to executive management. After a successful year-long engagement, Greenbriar acquired the Roost brand and its operating entities in June of 2024 with plans to significantly expand the brand throughout Texas and beyond.

Close-up of a burger with lettuce, cheese, bacon, and a toasted bun, with a logo overlay for Haystack Burgers & Barley.

  • Greenbriar is currently in a consulting engagement with the ownership of Haystack Burgers & Barley with the objective of recapitalizing the business, streamlining operations, and optimizing operating cost structure. Upon developing and implementing the necessary infrastructure across all aspects of the business, the long-term goal is to reignite growth for the brand.

Basket of fried shrimp, French fries, coleslaw, lemon wedge, and dipping sauce on newspaper-lined tray at a seafood restaurant.

  • Greenbriar worked with the owner of two existing fast-casual seafood restaurants based in East Texas to reidentify the brand. Primary work included: brand positioning, brand architecture, creative activation, trademarks, as well as menu recreation and consumer communication. After successfully trademarking all intellectual property and standardizing the operations and business model, Greenbriar is financially partnering with ownership to further develop The Coast Southern Seafood brand throughout Texas.

A tray of Mexican-style tacos with fried chicken, lettuce, cheese, and salsa, along with tortilla chips and small containers of sauce from Rusty Taco.

  • Greenbriar has owned and operated four Rusty Taco restaurants in the DFW market since 2013, beginning with the Denton, TX location. As a successful franchisee, we understand the dynamics of the franchisee-to-franchisor relationship and have over a decade of proven success operating under a franchise model.

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